Another great example of this is Jeff Kavanaugh’s book, Consulting Essentials. Jeff is a partner at Infosys, a large consulting firm, and an Adjunct Professor at the University of Texas, Dallas. He wrote this book to help his students understand what consultants did and how to do it, and it’s had the unintended consequence of attracting hundreds of very qualified applicants to his firm.
You see, what the big publishing houses do with big offices of editors, writers, administrative staff… and then big printing presses… then distribution centers to get their books out to bookstores around the country… all to hopefully get books in the hands of customers… you can do on the computer you have right now. If that’s not massive disruption, I don’t know what is.