You probably already understand why keyword stuffing will drop your rankings. But it also helps to remember why it is so unethical. Keyword stuffing is the process of overusing specific words with the purpose of directing people to a certain website or sales page. There is nothing wrong with sending people to legitimate pages when keywords are used naturally. But keyword stuffing is an overabundant use of words that are low in quality and are only meant to influence where people go online. It is considered a “Black Hat” technique.
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