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But I will temper that opinion, by saying getting your name in print can be great for achieving expert status for use in later ebooks/membership site promotions (your really money spinner), and for gaining new fans that your own distribution efforts can’t get.  For example, Ferriss pulled this off pretty well, using a book to drastically grow his online following / blog readership.
You see, what the big publishing houses do with big offices of editors, writers, administrative staff… and then big printing presses… then distribution centers to get their books out to bookstores around the country… all to hopefully get books in the hands of customers… you can do on the computer you have right now. If that’s not massive disruption, I don’t know what is.
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