The fact is, most people have no idea how to pick a doctor or a financial advisor or any other related professional service practice. They don’t know anything about the skills necessary, what to look for, what to avoid, or how to think about the service. A book is a great way to establish your authority and show people what it would be like to work with you. Beyond that, it does a great job educating your clients on what they should expect, making your job easier.
Make Money Online: Roadmap of a Dot Com Mogul doesn’t hit bookstores until May 1 but retailers have been swamped trying to keep up with the demand. Jeff Bezos, founder and CEO of Amazon.com said, “Never before have we seen this level of interest for such a niche product. Reaching one million pre-orders a full month ahead of release is quite the accomplishment. A well-deserved kudos goes out to John Chow and Michael Kwan.”